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Closet Catastrophe
Understanding how UMich students make fashion decisions.
Overview
Objective:
To understand the thought processes that UMich students undergo when selecting outfits for day-to-day and special occasions, identify any challenges they experience, and explore solutions and resources they use when acquiring clothes from retail or peers.
Role:
UX Researcher
Timeline:
January 2025 - April 2025
Methods:
User Interviews, Photo Elicitation, Thematic Analytic, Qualitative Coding, Persona Ideation, Affinity Diagrams, Journey Mapping
Tools:

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