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Closet Catastrophe

Understanding how UMich students make fashion decisions.

Overview

Objective:

To understand the thought processes that UMich students undergo when selecting outfits for day-to-day and special occasions, identify any challenges they experience, and explore solutions and resources they use when acquiring clothes from retail or peers.

Role:

UX Researcher

Timeline: 

January 2025 - April 2025

Methods:

User Interviews, Photo Elicitation, Thematic Analytic, Qualitative Coding, Persona Ideation, Affinity Diagrams, Journey Mapping 

Tools: 

Screenshot 2025-05-21 at 7.12_edited.png

Thank you for stopping by! 

I also do freelance logos, web design, and graphics.

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© 2025 by Sabine Lee. 

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